Recent stories in "Strategic Management"
New Event To Kickstart The “Effortless Experience” Era In The Middle East
INSIGHTS, the region’s premier contact centre and customer experience specialist, has announced a new conference to kickstart the era of “effortless customer experience” in the region, and in particular to help Middle East organisations get plans and priorities in order for this major new business trend. According to INSIGHTS’ president, Dominick Keenaghan, “many regional organisations […]
A Branded Customer Experience®: Transforming Promises Into Action
Creating meaningful experiences with brands is becoming increasingly more difficult to achieve. The rise of the digital age is forcing traditional marketing and communication channels to change as customers gain more control over their relationship with the brand. Smartphones, social media and apps allow consumers to gather information, find competing products and talk to one […]
