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ROI, ROI, Wherefore Art Thou ROI?

Just for fun, let’s start this technology article with some English literature and vocabulary. I chose the title hoping it would capture your attention, but there’s method to my madness. Most of us think that “wherefore” means “where”—as in, Where is the Return on Investment (ROI)? But Shakespeare’s Juliet said, “O Romeo, Romeo! Wherefore art […]

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New Event To Kickstart The “Effortless Experience” Era In The Middle East

INSIGHTS, the region’s premier contact centre and customer experience specialist, has announced a new conference to kickstart the era of “effortless customer experience” in the region, and in particular to help Middle East organisations get plans and priorities in order for this major new business trend. According to INSIGHTS’ president, Dominick Keenaghan, “many regional organisations […]

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A Branded Customer Experience®: Transforming Promises Into Action

Creating meaningful experiences with brands is becoming increasingly more difficult to achieve. The rise of the digital age is forcing traditional marketing and communication channels to change as customers gain more control over their relationship with the brand. Smartphones, social media and apps allow consumers to gather information, find competing products and talk to one […]