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Middle East Call Centre Show 2014 (MECC’14) To Highlight Innovative, New Customer Contact Strategies

Dominick KeenaghanThe forthcoming Middle East Call Centre 2014 (MECC ’14) show has been slated for June 8/9 at the Dubai International Convention & Exhibition Centre (DICEC) and show organizers, INSIGHTS, are predicting the biggest and most influential show in the series to date.

According to Dominick Keenaghan, president of INSIGHTS, “the MECC event has been on a growth spurt over the last few years and this year the trend continues.  There are three main reasons for this, in my opinion.  Firstly, existing call centres are expanding and they need the best possible advice and guidance on ongoing development issues in order to meet ambitious corporate targets for performance, effectiveness and efficiency.  In this respect and because of our focus and commitment, the region’s call centre community knows that MECC consistently delivers.   Secondly, and in line with regional growth trends, new call centres are being established, and these new sites need to understand the best and quickest ways to get started and how to make optimum decisions for technology, services and support, etc.  Again MECC, with its world class conference and the largest, one-stop regional exhibition of contact centre vendors, subject matter experts, consultants, outsourcers, and solutions providers, offers the best possible forum to explore state-of-the-industry options and move plans forward with confidence.”

Continued Keenaghan, “lastly, but not least, customer management and the accompanying art of customer contact is rising up the corporate agenda in the region.  This may be because organisations are starting to realize that buying power is shifting more and more to customers so they need to raise their game, but it is also because they are starting to understand more about the effects that key drivers such as customer retention and customer loyalty indicators are having on overall performance, and thus business strategies and tactics need to adapt accordingly.  As such, MECC is the ideal platform to both learn more about these compelling concepts and how other regional call centres are achieving success,  network with like-minded professionals and get development plans pushed forward in the right direction.”

Keenaghan also commented, “a strong recent development in the market has been the evolution of regional call centre outsourcers into BPO (Business Processing Outsourcers) suppliers.  This seems to have occurred through both opportunistic planning by many current players and through the leveraging of existing customer relationships.  As a result the “Outsourcing” section of the MECC ’14 show is our fastest growing section and delegates can expect to see many new and innovative services being launched.  For organisations that want to focus on their key competencies and outsource everything else, MECC ’14 is a must-attend opportunity to explore unique, value creation possibilities with like-minded professionals.”

About MECC 2014

The MECC ‘14 show is organized by INSIGHTS, and is widely acknowledged as the premier call centre and customer management event for the region.  The 2014 version takes place June 8/9 at the Dubai International Convention and Exhibition Centre (DICEC) and comprises the MECC ‘14 Conference, the MECC ’14 Exhibition, and the INSIGHTS MECC ’14 Awards competition.  The MECC Conference in particular offers the region’s top call centre and customer management professionals a unique, expert-led forum to get up-to-date with the industry’s latest trends and developments, gain fresh ideas and contacts, discuss common issues, and re-invigorate their current development plans.


INSIGHTS is the only Customer Interaction dedicated, Professional Services Organisation in the Middle East region to offer a combination of regional experience (18 years serving the regional industry), industry journals (spearheaded by the Customer Middle East portal), international accreditation with recognised global industry bodies (G-CEM, CIAC, etc.), accredited and certified Call Centre training programs (English & Arabic), the region’s only dedicated Call Centre Conferences and Exhibitions and is the  developer of the Call Centre Lifecycle Development System.

For further details contact Dominick Keenaghan on +971-4-3329211 (mobile 050-6595406) or email  Web site is

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