Customer EngagementMECCMECC Show

Altitude Software Showcases True Customer Engagement at Middle East Call Center 2014

Altitude Software Demonstrates Technology Innovation and Market Leadership at MECC 2014, Dubai International Convention Center, June 8-9, Booth A-34

Strengthened Partner Ecosystem and Expanding Client Base Fuel Altitude Software Growth in MENA

Riadh Boukhris, CEO at Altitude Software Mena
Riadh Boukhris, CEO at Altitude Software Mena

The Contact Centre and the Customer Service Elevation markets are among the fastest-growing sectors in the Middle East & North Africa (MENA) economy. According to International Data Corporation (IDC), the Middle East is among the fastest growing IT markets in the world.

Altitude Software, a leader in unified customer interactions solutions will be present at the Middle East Call Centre (MECC) Conference & Exhibition being held at the Dubai International Convention Center from June 8–9, 2014, Booth A34 to show how contact centers can take a leap forward and reach the next level of customer service.
‘’Key organizations in MENA are realizing great value from contact centers in terms of revenue generation, cost savings and customer service differentiation,’’ commented Riadh Boukhris, Altitude Software MENA President. ‘’The Dubai victory to host Expo 2020 and Abu Dhabi 2030 vision are energizing the UAE and all our region in the path to progress and to elevate the customer service to the right level for people to enjoy great service anytime, anywhere.’’

Boukhris stressed the importance for companies to go a step further and base their value proposition on achieving true customer engagement: “True blending of all communication channels and applications, efficient workflow management, mobile app integration and tools for agent motivation are just a few of key customer interaction management features which help contact centers meet the challenging requirements and needs of today’s customer.’’

Cemented Leadership in MENA

Altitude’s participation at MECC 2014 follows a stellar 2013-14 year for the company, with revenue growth across most MENA countries and customer segments. Altitude Software boasts customers in five continents and provides a regional base in Dubai, UAE for the entire Middle East and North Africa region.

The European software vendor is specifically experiencing increased demand in UAE, Saudi Arabia, Tunisia and Qatar, which have been the fastest growing MENA markets for Altitude over the past 12 months, with 29 percent growth. Among MENA customers engaging in a relationship with Altitude Software during the first semester of 2014 were Dubai World Trade Centre (UAE), eXtra (KSA), MEZZO (North Africa), Orange (North Africa), NSTYLE (UAE), AIMIA (UAE), STC (KSA), Transmed (Middle East), ETISALAT (UAE), Ahli Bank (Qatar) along with another major telecommunications provider in the GCC.

‘’Our offer combines world-class customer interaction management software with the Blue Mena Customer Service Elevation programs. This is a remarkable proposition to satisfy our customers business needs and to contribute to the development of the customer service elevation market,’’ said Boukhris.

Envisioning Market Expansion

Going forward, Altitude Software has strategic plans for the MENA region. “It is a fast-growing market with huge geographies and a young population. As such, we are significantly intensifying our focus in MENA by expanding our Dubai-based team with new talents and by strengthening our partner ecosystem. We are also planning to establish a direct presence in Saudi Arabia and Tunisia throughout 2014,” concluded Boukhris.

The Altitude uCI (Unified Customer Interaction) suite has a twenty year plus track record of outstanding results in contact centres worldwide, having won over 50 Industry Awards for Innovation and Performance in the last few years. The solution provides businesses with a wealth of advanced contact centre features in about 80 countries worldwide, with a fast-growing presence across the GCC Region. It manages, in real time, enterprise functions like customer service, help desk, collections, telesales, surveys, etc. It is unique in accelerating the creation of services and campaigns, thanks to the unified design studio, routing, dialer, voice portal, desktop front-end, monitoring and analytics.

For more information about the Middle East Contact Centre (MECC) conference and Exhibition to be held at the Dubai International Convention Centre in UAE from June 7 to June 10, 2014, please visit

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