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MECC Growing As Business Impact Of Better Customer Interactions Realised

Dominick KeenaghanThe countdown to the annual Middle East Call Centre 2015 (MECC ’15) show in Dubai on May 12 – 13 has begun and regional call centre and customer management professionals are once again relishing the opportunity to come together to network, learn, gain new ideas and update their plans for future development. With MECC ’15 expanding it’s Conference program and the MECC ’15 Exhibition looking bigger than ever, MECC ’15 delegates will have an even better opportunity this year to customize their sessions and activities at the show to obtain the exact information and guidance they need to make a significant difference back in the workplace.

According to Dominick Keenaghan, president of show organizers INSIGHTS, “as a result of our regional analysis and as confirmed by recent research from several international organizations such as Merchants, the role of the contact centre in an organization, from an importance to business perspective, is growing as it continuously expands its remit in customer service and revenue generation. As a consequence, the MECC ’15 Conference is not only for call centre professionals but for anyone involved in customer service, customer retention, customer loyalty, IT, sales, marketing and of course the C-suite. Almost everyone in a company now has a stake in “customer satisfaction and customer experience” these days and the MECC ’15 workshops, tracks and topics have been researched and arranged to provide actionable and relevant guidance to this diverse range of delegates accordingly.”

The MECC ’15 event is also known for its free-to-attend Exhibition. Long the only focused call centre showcase in the region, the MECC ’15 Exhibition will feature the largest collection of contact centre products, services, subject matter experts and multiple, complimentary activities such as 1-on-1 consultancy, the region has ever seen. Visitors who are looking to start a contact centre, update current upgrade plans, understand the advantages and trade-offs of outsourcing, assess new contact centre technologies such as cloud solutions, analytics, performance management and omnichannel, or research a host of other customer experience innovations, will be able to compare and choose the best solutions for their requirements in the company of the world’s leading suppliers, experts and solutions providers.

About MECC 2015

The MECC ‘15 show is organized by INSIGHTS, and is widely acknowledged as the premier call centre and customer management event for the region. The 2015 version takes place May 12-13 at the Dubai International Convention and Exhibition Centre (DICEC) and comprises the MECC ‘15 Conference & MECC ’15 Exhibition. The former offers the region’s top call centre and customer management professionals a unique, expert-led forum to get up-to-date with the industry’s latest trends and developments, gain fresh ideas and contacts, discuss common issues, and re-invigorate their current development plans. The INSIGHTS Middle East Call Centre Awards 2015 event is also a key attraction of MECC ’15 for the industry’s top performers.


INSIGHTS is the only Customer Interaction dedicated, Professional Services Organisation in the Middle East region to offer a combination of regional experience (19 years serving the regional industry), industry journals (spearheaded by the Customer Middle East portal), international accreditation with recognised global industry bodies (G-CEM, CIAC, etc.), accredited and certified Call Centre training programs (English & Arabic), the region’s only dedicated Call Centre Conferences and Exhibitions and is the developer of the Call Centre Lifecycle Development System.

For further details contact Dominick Keenaghan on +971-4-3329211 (mobile 050-6595406) or email  Web site is

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