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18th Edition of Middle East Call Centre Conference & Exhibition Announced

Dominick KeenaghanIn June 2014, the Middle East Call Centre Conference and Exhibition (MECC) will welcome the region’s most renowned names in customer service for the 18th year running. The conference and exhibition take place from 8 – 9 June, in Dubai World Trade Centre, Hall 5, from 8.30 AM till 6 PM.

MECC ’14 comprises of 3 core elements; the conference, the exhibition and the awards ceremony. The conference will be host to a number of experienced, international customer engagement experts including subject luminary Mr. Martin Hill-Wilson who is an experiential trainer, facilitator, key note speaker, and bestselling author. Throughout the conference, the international experts will be examining local call centre and customer service case studies and exploring key aspects in detail with the participating delegates. They will also be sharing worldwide best practice on operational excellence, technology strategy, ongoing executive support and outsourcing options.

Continuous Process Improvement, which is a key focus for many in the region, will also be high on the agenda alongside emerging technological advances such Social Media & Mobile Customer Support.  The application of Customer Analytics, Big Data and Outsourcing Partnership options are also expected to be key focus issues at the forum.

The MECC ’14 exhibition will play host to a number of equipment and service vendors who will be showcasing new and emerging technologies and products which can help organisations dramatically improve their customer service offerings.  Some of the international exhibitioners who have already confirmed participation include Genesys, Interactive Intelligence, Teleopti, Sestek, Altitude and Servion.

“Contact Centre technology is evolving rapidly to make customer interactions more effective and experiential but also to help organizations turn their contact centers into profit centers. Like all technologies, strategic alignment with the company’s business strategy, business drivers and operational strategy is paramount and that requires executive involvement.” said Dominick Keenaghan, president of INSIGHTS, the organizers of MECC ’14. “MECC ’14 is the perfect platform for regional decision-makers to meet, educate and learn from each other whilst they gain keen insight from the major players and experienced international practitioners in attendance” he added.

This year’s MECC ’14 show will be the biggest in the series to date and will feature sponsorship by both Teleperformance and Cupola. Teleperformance is the global leader in outstanding customer service management. They are the worldwide leaders in multichannel customer experience and have been providing superior customer care services for leading companies throughout the world since 1978, with expertise in many markets and verticals.  Cupola are the longest established Contact Centre outsourcer in the region and will be using MECC once again to highlight their many diverse and new customer interaction offerings.

About MECC 2014
The MECC ‘14 show is organized by INSIGHTS, and is widely acknowledged as the premier call centre and customer management event for the region.  The 2014 version takes place June 8 – 9 at the Dubai International Convention and Exhibition Centre (DICEC) and comprises the MECC ‘14 Conference & MECC ’14 Exhibition.  The former offers the region’s top call centre and customer management professionals a unique, expert-led forum to get up-to-date with the industry’s latest trends and developments, gain fresh ideas and contacts, discuss common issues, and re-invigorate their current development plans. The INSIGHTS Middle East Call Centre Awards 2014. event is also a key attraction of MECC ’14 for the industry’s top performers.


INSIGHTS is the only Customer Interaction dedicated, Professional Services Organisation in the Middle East region to offer a combination of regional experience (18 years serving the regional industry), industry journals (spearheaded by the Customer Middle East portal), international accreditation with recognised global industry bodies (G-CEM, CIAC, etc.), accredited and certified Call Centre training programs (English & Arabic), the region’s only dedicated Call Centre Conferences and Exhibitions and is the  developer of the Call Centre Lifecycle Development System.

For further details contact Dominick Keenaghan on +971-4-3329211 (mobile 050-6595406) or email  Web site is

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