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MECC 2015The Middle East Call Centre 2015 ( MECC ’15) Exhibition is slated to run from May 12-13 at the Dubai International Convention & Exhibition Centre (DICEC) . With customer satisfaction as a business priority racing up the corporate agenda worldwide, MECC ’15, with its intense focus on helping organisations deliver more effective, brand-supporting interactions, could not be happening at a more timely moment for the region. As visitors to the show will discover there are tremendous changes, innovations, new ideas, services and technologies driving growth and opportunity in this vital, new area.

Dominick Keenaghan, president of show organisers INSIGHTS, added, “the annual MECC ’15 event is the most significant call centre and customer experience ( CX) show in the region. Whether organizations are looking to build a new contact centre from scratch, evaluate new customer interaction technologies, enhance their existing customer service operations, accommodate new customer access channels such as social media, explore Outsourcing partnerships, etc., MECC ’15 will allow them to compare and contrast the latest products, services and solutions. All of the region’s top contact centre suppliers and Outsource Service Providers (OSPs) are participating alongside specialist providers in areas such as call centres in the cloud, social CRM, mobile apps, workforce optimisation, performance management, quality assurance, performance management, automation options (speech recognition and biometrics), voice of the customer tools, data analytics and more. Most of the MECC ’15 exhibitors, in grand MECC tradition, will be offering special show deals and discounts.”

As well as interacting with a host of booth subject matter experts on their particular CX concerns and challenges, MECC ’15 Exhibition visitors can also explore multiple, new development ideas and update themselves on new products and services in the “Free Vendor Seminars” Presentations Area. The program here has been significantly enhanced this year and special breakouts on “Creative Outsourcing Services”, “Speech Analytics”, “Customer Journey Mapping” and “Virtual Call Centres” are just some of the sessions to look forward to. Other notable aspects of the show include free, 1-on-1 call centre business consultancy, guidance on both site and personal Certification options and the chance, as a form of creative distraction, to enjoy a unique Virtual Reality “ride” – guaranteed to bring a whole new meaning to the term “customer experience!”

About MECC 2015

The MECC ‘15 show is organized by INSIGHTS, and is widely acknowledged as the premier call centre and customer management event for the region. The 2015 version takes place May 12-13 at the Dubai International Convention and Exhibition Centre (DICEC) and comprises the MECC ‘15 Conference & MECC ’15 Exhibition. The former offers the region’s top call centre and customer management professionals a unique, expert-led forum to get up-to-date with the industry’s latest trends and developments, gain fresh ideas and contacts, discuss common issues, and re-invigorate their current development plans. The INSIGHTS Middle East Call Centre Awards 2015 event is also a key attraction of MECC ’15 for the industry’s top performers.


INSIGHTS is the only Customer Interaction dedicated, Professional Services Organisation in the Middle East region to offer a combination of regional experience (19 years serving the regional industry), industry journals (spearheaded by the Customer Middle East portal), international accreditation with recognised global industry bodies (G-CEM, CIAC, etc.), accredited and certified Call Centre training programs (English & Arabic), the region’s only dedicated Call Centre Conferences and Exhibitions and is the developer of the Call Centre Lifecycle Development System.

For further details contact Dominick Keenaghan on +971-4-3329211 (mobile 050-6595406) or email  Web site is


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