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Growing Use And Functionality Of Call Centres To Be Focus Of Dubai MECC’13 Event

MECC 2013Hundreds of regional call centre, customer service and customer management professionals are gearing up for the annual Middle East Call Centre 2013 (MECC ‘13) show in Dubai from June 3-6 and organizers INSIGHTS report a strong sense of excitement and anticipation building in the registrations received to date.

According to Dominick Keenaghan, president of INSIGHTS, “excitement is growing in our industry not only because of the many new tools and innovations such as social media and improved performance analytics that are appearing but also because the contribution of the call centre to overall business performance is finally being more widely understood and recognized. Anticipation is also high because delegates know from past attendance or have heard from colleagues that MECC is the best place for them to update themselves on industry trends, new technologies and best practice methodologies. They also understand they will find answers at MECC to their most pressing questions by interacting with the many international experts and fellow practitioners in attendance.”

Continued Keenaghan, “as in any gathering of specialists, people discover invaluable insights that can create incredible results and RoI back at the office. Helping the company’s key decision makers to understand customer loyalty and customer retention issues from a financial perspective are two such areas, and many call centres have been able to expand their scope of operations as a result. After all, potentially listening to customers 24 hours a day, 7 days a week and 52 weeks a year is going to give you some significant insights into customer behavior, likes and dislikes and as a result the directions an organization needs to be headed in.”

About MECC 2013

The MECC ‘13 show is organized by INSIGHTS, and is widely acknowledged as the premier call centre and customer management event for the region. The 2013 version takes place June 3 – 6 at the Dubai International Convention and Exhibition Centre (DICEC) and comprises the MECC ‘13 Conference & MECC ’13 Exhibition. The former offers the region’s top call centre and customer management professionals a unique, expert-led forum to get up-to-date with the industry’s latest trends and developments, gain fresh ideas and contacts, discuss common issues, and re-invigorate their current development plans. The INSIGHTS Middle East Call Centre Awards 2013 event is also a key attraction of MECC ’13 for the industry’s top performers.


INSIGHTS is the only Customer Interaction dedicated, Professional Services Organisation in the Middle East region to offer a combination of regional experience (17 years serving the regional industry), industry journals (spearheaded by the Customer Middle East portal), international accreditation with recognised global industry bodies (G-CEM, CIAC, etc.), accredited and certified Call Centre training programs (English & Arabic), the region’s only dedicated Call Centre Conferences and Exhibitions and is the developer of the Call Centre Lifecycle Development System.

For further details contact Dominick Keenaghan on +971-4-3329211 (mobile 050-6595406) or email Web site is www.insights-

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