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The Middle East Call Centre 2012 Show (MECC ’12) organized by INSIGHTS and set to run in Dubai at the Dubai International Convention & Exhibition Centre (DICEC) on June 5/6, will play host to the largest set of sponsors in the series to date.

According to Dominick Keenaghan, president of INSIGHTS, “the Middle East Call Centre Show is now in its 14th year and continues to go from strength to strength.  Last year the show saw an expansion as business confidence picked up in the region after the recession.  This year we are seeing an even larger growth of almost 30% as companies invest more in their customer service strategies, and business people in the region recognize the prominent role that contact centres play in achieving their goals.  Potential MECC sponsors are also seeing the upturn in business and know that MECC in the perfect platform to get their messages across and meet the right kind of decision maker.”

Continued Keenaghan, “The total number of sponsors we have this year’s is six.  First and foremost is Avaya, formerly Lucent, who have supported the MECC event since day one and who this year are sponsoring one of the highlights of MECC ’12 – a C-Level Executive workshop to help the C-suite understand the finer points of Customer Retention, Loyalty and Advocacy.  The other premium sponsor this year is Smartlink of KSA.  Smartlink have supported MECC for a number of years now and have grown rapidly in the burgeoning KSA market.  They see extra–KSA business as the next stage of their evolution and MECC the ideal event to build regional brand awareness.

We are also delighted to welcome a new premium sponsor this year, the Dubai  Outsource Zone (DOZ), who are assuming the role of our “Outsourcing Partner” for MECC ‘12.  Outsourcing is the fastest growing segment of the Contact Centre at present and DOZ has a unique value proposition for potential Outsourcers looking to get themselves established and up and running in quick time in the region.”

Keenaghan also added, “This year we also have two theme sponsors.  UAE-based City Services have chosen “Managed Services” as their theme to emphasize the one-stop and evolutionary nature of their services portfolio whilst first time participant Contact Center Company, are a new market entrant but have created a benchmark for Outsourcing joint ventures in the region with the launch of a partnership between Aegis Global and  STC in KSA, the biggest multi-year deal the market has seen to date.  Contact Center Company has chosen “Customer Experience Management” as their theme at MECC and are keen to leverage their unique skills into other areas outside telecoms, just like Aegis Global do in other parts of the world. “

The Middle East Call Centre Awards function is one of the highlights of the MECC event and as well as being sponsored by Smartlink and, DOZ, it is also being supported by BPO+, to highlight their metamorphosis from a call centre under the Spanco brand to a more fully fledged BPO (Business Process Outsourcer). The Awards event will also see its largest attendance to date with almost 250 participants eagerly competing for the 30 plus Awards to be handed out on the night.

About MECC 2012

The MECC ‘12 show is organized by INSIGHTS, and is widely recognized as the premier call centre event for the region.  The 2012 version takes place June 5 – 6 at the Dubai International Convention and Exhibition Centre (DICEC).  MECC ’12 offers the region’s top call centre professionals a unique, expert-led forum to get up-to-date with the industry’s latest trends and developments, discuss common issues, test-drive new technology and re-invigorate their current development plans.

MECC ’12 also features the region’s leading call centre exhibition where many new products, services and companies are launched, and the annual Middle East Call Centre Awards Dinner to honour outstanding performance and results by the region’s top performers.  Networking, quality and inspiration are bywords for the MECC experience, one that is clearly appreciated by the large number of repeat attendees from one year to the next.

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