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Come Along And Enjoy The Show

Dear MECC ’15 Visitor,

Dominick KeenaghanAround the world, customer experience (CX) as a business imperative has rocketed up the corporate agenda and the Middle East is now poised to raise its own game in this vital new business development arena.

So, welcome to the annual, INSIGHTS Middle East Call Centre 2015 (MECC ’15) Exhibition, the most significant contact centre and CX event of its kind in the region, and one where with some timely show introductions, presentations and discussions on your part you can achieve a substantial amount of understanding and clarity for yourself personally and for your company’s CX development plans in a highly productive and conducive environment.

MECC ’15 is a one-of-a-kind contact centre show which by virtue of its focus and concentration of associated subject matter experts, independent consultants, solutions providers and outsourcing specialists is your best, immediate chance to effect real customer service change and improvement in your organisation.  You are therefore urged to not only spend as much time as possible visiting booths to learn about new products, services and innovations and exploring your particular situation with the stand experts, but also visit the particular stations offering independent advice such as the Call Centre Clinic, the best site and personal certifications for you to aim for and the most effective training options for you to consider.  To complement all of this, sitting in on some, if not all, of our ever-popular and free-to-attend vendor presentation sessions in the “Trends & Technologies” Theatre is a must.  It’s a very full program again this year (see over the page for the program schedule), and is a sure-fire way to interrogate suppliers, ensure you are examining the right solutions for your organization and getting the best purchasing deals – and as usual there are plenty of those attractive MECC ’15 show offers for you to take advantage of again, especially we hear, amongst the numerous Outsource Service Providers participating in the show this year.

As always at a MECC event, there are some extra-special activities for you to enjoy and participate in.  Many of the exhibitors will again be running free-to-enter prize draws and this category also includes our popular “Passport” promotion for a new Samsung Edge S6 phone each day that you will have been told about at the MECC ’15 registration desk – the draws for these will be conducted there at 5.30 pm each day.  There is also a CX visitor survey form which, on completion, entitles you to a very special bonus in the Mystery Zone (Stand A3).  I won’t say more about this other than you will be “kicking yourself” if you do not take advantage of this extra, unique “experiential” show feature.

The MECC ’15 exhibition has as its aim the goal of helping you learn, network and prepare you and your organization for better contact centre and CX-based business going forward.  INSIGHTS is proud to be part of a very dynamic, fast-evolving CX industry full of immense opportunity and promise in the region and equally delighted to be hosting you today – we trust you will leverage your visit to and interactions at MECC ’15 accordingly.

Have a great show!

Dominick Keenaghan
MECC ’15 Show Director


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